Category: Science

Copyright/published Year: 2006 by Jossey Bass

ISBN: 0787982679

Binding: Cloth

Description: AC/DC tells the little-known story of how Thomas Edison ì wrongly bet in the fierce war between supporters of alternating ì current and direct current. The savagery of this electrical ì battle can hardly be imagined today. The showdown between AC and ì DC began as a rather straightforward conflict between technical ì standards, a battle of competing methods to deliver essentially ì the same product, electricity. But the skirmish soon metastasized ì into something bigger and darker. In the AC/DC battle, the worst ì aspects of human nature somehow got caught up in the wires; a ì silent, deadly flow of arrogance, vanity, and cruelty. Following ì the path of least resistance, the war of currents soon settled ì around that most primal of human emotions: fear. AC/DC ì serves as an object lesson in bad business strategy and poor ì decision making. Edison's inability to see his mistake was a key ì factor in his loss of control over the "operating system" for his ì future inventions-not to mention the company he founded, General ì Electric.

Condition Information

This book is new.